Restaurant marketing built for Miami venues
Restaurant marketing is everything that gets a diner from “where should we eat” to a seat at your table. VICE SEO is a Miami agency with a dedicated restaurant practice: tailored SEO, social media management and digital campaigns, plus the website and software behind them, for restaurants and bars ready to fill more tables.
- Restaurant SEO
- Google Maps
- Food photography
- Menus
- Social media
- Reservations
Three rooms you can walk into.
We would rather show you restaurants than describe a methodology. All three are in Miami and Miami Beach.
Mickey Burkes
South BeachWebsite with menus, daily specials, an events calendar and game-day schedules, a custom rewards program connected to their Toast point of sale, and local SEO, content and social. Now the number one sports bar in South Beach.
Pelican Restaurant
Ocean DriveA custom Next.js website, food photography and ongoing marketing for an Italian restaurant with 25+ years on Ocean Drive.
WYN MKT
Wynwood · pre-launchA street-art redesign for a late-night market and kitchen, with a kitchen menu page and an open-now status that understands 3 AM.
Complete restaurant marketing.
Six parts, built exclusively around how restaurants and bars actually win customers.
Restaurant SEO services
Pages for your cuisine, your neighborhood, private dining, brunch and happy hour, so you show up for what people actually search.
Social media management for restaurants
Instagram, TikTok and Facebook planned around the menu and the calendar, with every comment and message answered.
Professional food photography and content
Dishes, drinks, the room and the people, shot on site. Reels and short video included.
Menu optimization and design
Menus as real web pages that load fast on a phone and can be read by Google and AI assistants, not a PDF that is hard to read and hard to search.
Google Maps and local optimization
Your Google Business Profile kept exact: categories, hours, menu link, reservation link, photos and review replies.
Reservation and foot traffic growth
Reservation buttons where people look for them, tracked from search and social through to the booking.
We also build what sits behind it.
VICE SEO is a product studio as well as an SEO agency. For restaurants that means the marketing and the technology come from one team.
- The website
- Designed for your brand, fast on a phone, with menus, hours, events and reservations one tap away. See website design and development.
- Point of sale integration
- For Mickey Burkes we connected the rewards program we built to their Toast point of sale, and the website shows menus, daily specials and happy hour deals.
- Rewards and loyalty
- A custom rewards system where members earn and redeem at the bar and staff run it from their own dashboard. See custom software.
- Live status
- Open-now indicators, event calendars and game-day schedules, so the site answers the question people actually have: what is on tonight.
- Answering the phone
- An AI assistant can answer calls and messages during service, take the booking question, and pass on anything it should not handle.
From audit to a fuller room.
Audit
Free. Your Google listing, your website and menu, your reviews, your social feeds, and what AI assistants say when asked where to eat near you.
Fix the basics
Hours, categories, menu and reservation links, photos. The things that lose a table tonight.
Shoot and publish
New photo and video, a content calendar, and the pages your restaurant should rank for.
Promote and measure
Campaigns around your calendar, reported monthly against reservations, calls and direction requests.
You are here
Restaurant Marketing Miami
What VICE SEO does for a restaurant or bar, shown through the venues we work with, including the website and software side.
The companion page
Miami Restaurant Marketing: the playbook
How diners in Miami choose a table in 2026: visitors, Spanish, Google Maps and AI answers, plus a campaign calendar for the Miami year.
Read the playbookRestaurant marketing, asked and answered.
What does a restaurant marketing agency do?
It handles the work that brings diners in: restaurant SEO and Google Maps optimization, social media management, food photography and video, menu optimization and design, reservation tracking and promotional campaigns. VICE SEO does all of this for Miami restaurants and bars, and also builds their websites and custom software such as rewards programs.
How much does restaurant marketing cost in Miami?
It depends on what you need: Google Maps and SEO only, or photography, social media and campaigns as well, and whether a new website is part of it. We quote after a free audit of your listing, your site and your social accounts. Work is month to month with no long-term contract.
Should my menu be a PDF or a web page?
A web page. PDF menus are slow on a phone, hard to read on a small screen, and harder for Google and AI assistants to use. A menu built as a real page can rank for dishes, can be quoted in AI answers, and is easy to update when prices or specials change.
Can you connect our website to Toast or another point of sale?
Yes. For Mickey Burkes in South Beach we built a custom rewards program and staff dashboard that connects to their Toast point of sale. What is possible depends on the system you use, so we check that in the audit.
Do you work with bars and nightlife as well as restaurants?
Yes. Our restaurant clients include a South Beach sports bar, an Italian restaurant on Ocean Drive and a late-night market and kitchen in Wynwood, and our client list also includes bars and lounges in Miami Beach.
How do restaurants show up in ChatGPT and Google AI answers?
AI assistants recommend restaurants from what they can read and confirm: your Google Business Profile, your reviews, your own website and menu, and mentions on other sites. Keeping those accurate, consistent and written in plain language is what gets a restaurant named.