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Case study · Ocean Drive excellence

Pelican restaurant

Pelican is an Italian restaurant on Ocean Drive, Miami Beach. We built a custom Next JS website and a complete digital marketing strategy with social media content creation, showcasing 25+ years of authentic Italian cuisine excellence and traditional Sicilian recipes.

LiveRestaurantsOcean Drive, Miami Beach · Ongoing

  • 25+Years of excellence
  • 5 monthsTimeline
  • Next.jsWebsite
  • Ocean DriveLocation
The brief

What the client needed.

A premier Italian restaurant on Ocean Drive needed a modern digital presence to showcase 25+ years of culinary excellence and traditional Sicilian recipes, and to establish itself as the Italian restaurant to visit in Miami Beach.

Ocean Drive is a competitive street for restaurants, and many visitors choose where to eat from their phones. So the website had to load fast, show the food, and make a reservation easy.

What we built

  • Custom Next JS website built for performance, SEO optimization, and exceptional user experience showcasing Italian culinary excellence
  • Dynamic menu system
  • Reservation integration
  • Mobile-responsive design
  • SEO optimized pages
  • Complete digital marketing
  • Social media content creation

From brief to breakthrough

  1. The challenge

    A premier Italian restaurant on Ocean Drive needed a modern digital presence to showcase 25+ years of culinary excellence, traditional Sicilian recipes, and establish themselves as the best Italian restaurant in Miami Beach.

  2. Our solution

    Built a custom Next JS website with complete digital marketing strategy, social media content creation, and brand positioning. Created dynamic menu displays, chef showcases, and comprehensive content marketing.

  3. The results

    Established Pelican Restaurant as a premier Italian destination on Ocean Drive, with increased online visibility and a comprehensive digital brand presence showcasing their authentic Italian cuisine.

Worth a closer look

The details that matter.

  • Traditional Sicilian recipes

    Showcasing 25+ years of authentic Italian culinary heritage and traditional Sicilian cooking techniques.

  • Fresh seafood specialties

    Highlighting the freshest seafood offerings and an Italian dining experience on Ocean Drive.

  • Ocean Drive location

    A prime Ocean Drive location, positioned as an Italian restaurant destination in Miami Beach.

Marketing & content

Complete digital presence

Professional photography

High-quality food photography showcasing authentic Italian dishes, fresh seafood, and traditional Sicilian recipes.

  • Food & dish photography
  • Ocean Drive location
  • Chef & team portraits

Video production

Dynamic video content showcasing cooking techniques, chef interviews, and the vibrant Ocean Drive dining experience.

  • Cooking demonstrations
  • Chef interviews
  • Restaurant ambiance

Social media marketing

Complete social media management with daily content, community engagement, and Ocean Drive brand positioning.

  • Daily food content
  • Story & reel creation
  • Community management
Stack and services

Built with the right tools.

The technology behind Pelican Restaurant, and the VICE SEO services that went into it.

Technology

  • Next JS
  • Custom Website
  • Digital Marketing
  • Social Media Management
  • Content Creation
  • SEO Optimization
  • Photography
  • Video Production
  • Email Marketing
  • Local SEO
  • Brand Strategy

Key achievements

  • Custom Next JS website
  • Complete digital marketing
  • Social media content creation
  • Ocean Drive brand presence
  • Italian cuisine showcase
  • 25+ years excellence featured
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