NewMiami SEO in 2026: what changed in search, with sources.Read the guide
About VICE SEO · since 2019

Miami’s marketing agency built for results.

VICE SEO is a Miami SEO agency that is also a product studio. Since 2019 we have done two things for local businesses: get them found on Google, on Maps and in AI answers, and build the website, software or app that turns that attention into customers.

  • 7 yrsin Miami, since 2019
  • 35+brands on our client list
  • 2co-owners, still hands-on
Our journey

The VICE SEO story.

VICE SEO was founded in Miami in 2019 by Aleksa Pavlovic and Nenad Grujicic, who still own it and run it day to day.

We started with a simple idea: help Miami businesses not just compete, but win, in a city where every block has ten places selling the same thing.

Back then we saw a gap in the market. Plenty of agencies sold packages. Very few built deeply customized, performance-focused strategies around the actual problems of a local business: a restaurant on Ocean Drive, an auto shop with a phone that rings while everyone is under a car, a new bar with no website and no reviews.

So we built an internet marketing agency in Miami that does the work itself. Local SEO and Google Business Profile, website SEO, content, video, social media, influencer campaigns and paid advertising, all under one roof and all reported in plain English.

Then clients kept asking the same question: can you just build it for us? We could, and today VICE SEO is as much a product studio as an agency. We design and engineer websites, client portals, custom software, AI assistants, and iOS and Android apps, for clients in Miami, across Florida, in Belgrade and in São Paulo.

  • 2019Founded in MiamiTwo founders and one office in Edgewater, at 250 NE 25th St, where we still work today.
  • 35+ brandsFrom bars to freightRestaurants, hotels, auto care, logistics, healthcare, photography, podcast studios and more have been on our client list.
  • 2026Agency and product studioThe same team that ranks a business now also ships its website, its software and its apps in the App Store and Google Play.
Our mission

Why we exist.

Our mission is to give local businesses digital marketing in the Miami area that produces real, measurable growth, and to be honest about what is and is not working.

We go beyond basic optimization. We craft custom strategies that build brand authority, increase online visibility, and bring in high-intent traffic, whether you are launching a new brand or scaling an established one. Every strategy is designed around a return you can measure.

Most businesses hire one SEO agency and a separate web developer, and the two never talk. Ranking a slow, confusing website wastes the ranking. Building a beautiful one nobody finds wastes the build. We do both, so neither is wasted. See how that works on our Miami SEO services page, or browse everything we offer.

The team · owner-run since 2019

Meet the owners.

Two co-owners, equal partners. Your search strategy and your website or app are planned by the same two people, which is why they actually work together.

Aleksa Pavlovic, co-owner of VICE SEO
Aleksa PavlovicCo-Owner

Leads technical SEO and our website, software and app builds. Aleksa plans the technical side of every account: site architecture, speed, structured data, and how a business shows up in Google, in AI Overviews and in assistants like ChatGPT. He also runs the product studio, from the first wireframe to App Store and Google Play review.

aleksa@viceseo.com

Nenad Grujicic, co-owner of VICE SEO, at his desk
Nenad GrujicicCo-Owner

Leads local SEO, content, and client campaigns. Nenad runs the campaigns clients see every week: Google Business Profile work, reviews, neighborhood pages, content, social media and paid advertising. The goal is always the same: turn a ranking into calls, bookings and tables filled.

marketing@viceseo.com

Aleksa PavlovicNenad Grujicic

And the people you will work with

  • SanjaAccount ManagerSanja manages client accounts with a focus on results and relationships, and keeps every campaign honest about what it delivered.
  • MiljanAccount ManagerMiljan looks after client communication and project coordination, keeping every campaign on track and every client in the loop.
  • DusanVideographerDusan brings stories to life with videography that captures our clients and their brands as they really are.
Core principles

How we work.

We skip generic playbooks. Whether you need an AI assistant that answers the phone, a high-converting website, or a full-service campaign for a restaurant, the work is built around your goals and scales with them.

  • Results-driven

    Every strategy we put in place is designed to produce measurable, real-world results that reach your bottom line: calls, bookings, orders, not vanity charts.

  • Client-focused

    Your success is our success. We work as an extension of your team, month to month, with no long-term contract holding you in place.

  • Innovation

    We stay ahead of how people search. In 2026 that means Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini as well as Maps and the classic results.

  • Excellence

    We hold a high standard from strategy to execution, and we report in plain English, so you always know what we did, why, and what happened because of it.

The proof is in the work. Read how we built the website and custom rewards system for Mickey Burkes, the wellness platform and mobile app for Dr. Paz Vital Flow, the marketplace app for ANNO CREATIVE, and the site and content engine for MBC NAPA Auto Care, or see the full client list.

“We were missing calls, had no real website, and weren’t attracting the kind of clients we wanted. VICE SEO fixed all of that with an AI phone system, SEO-driven site, and a content plan that brought in high-end customers.”
JonathanOwner, MBC NAPA Auto Care
“Working with VICE SEO was one of the best decisions we made. They revamped our online presence and helped us attract more qualified drivers through targeted digital campaigns.”
Milos StojanovicOwner, Leader Group Inc
We’re hiring

Join our team

Exceptional talent is always welcome: SEO specialists, designers, developers, editors and account managers. Send your resume and tell us what you would bring to the table.

Send your resume
Where we work

Based in Edgewater, working across Miami

Our office is at 250 NE 25th St, Miami, FL 33137. We run local SEO and digital marketing for businesses in every Miami neighborhood.

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