The VICE SEO story.
VICE SEO was founded in Miami in 2019 by Aleksa Pavlovic and Nenad Grujicic, who still own it and run it day to day.
We started with a simple idea: help Miami businesses not just compete, but win, in a city where every block has ten places selling the same thing.
Back then we saw a gap in the market. Plenty of agencies sold packages. Very few built deeply customized, performance-focused strategies around the actual problems of a local business: a restaurant on Ocean Drive, an auto shop with a phone that rings while everyone is under a car, a new bar with no website and no reviews.
So we built an internet marketing agency in Miami that does the work itself. Local SEO and Google Business Profile, website SEO, content, video, social media, influencer campaigns and paid advertising, all under one roof and all reported in plain English.
Then clients kept asking the same question: can you just build it for us? We could, and today VICE SEO is as much a product studio as an agency. We design and engineer websites, client portals, custom software, AI assistants, and iOS and Android apps, for clients in Miami, across Florida, in Belgrade and in São Paulo.
- 2019Founded in MiamiTwo founders and one office in Edgewater, at 250 NE 25th St, where we still work today.
- 35+ brandsFrom bars to freightRestaurants, hotels, auto care, logistics, healthcare, photography, podcast studios and more have been on our client list.
- 2026Agency and product studioThe same team that ranks a business now also ships its website, its software and its apps in the App Store and Google Play.

