Website design & development
Your website is your digital storefront, and first impressions matter. VICE SEO designs and builds the websites Miami companies need to stand out, convert visitors and compete in a fast-moving digital world: designed for your brand, not from a template, and built by the same team that does your SEO, so it is ready to rank on the day it launches.
- Next.js
- React
- WordPress
- Shopify
- Custom CMS
- eCommerce
Designed, engineered, shipped.
Website design and development means we do both halves in-house: the look and the code. Here are four recent ones, each with a full case study.
Pelican Restaurant
Ocean DriveA custom Next.js website for an Italian restaurant with 25+ years on Ocean Drive, Miami Beach, with menus and chef showcases.
WYN MKT
Wynwood · pre-launchA street-art redesign for a late-night Wynwood market: a grocery aisle you can filter by country, a kitchen menu, and an open-now status that understands 3 AM.
HRS CRYO
Davie, Florida · pre-launchOne website with two front doors, equine and human, driven by a single content model, with medical structured data and compliance-aware copy.
Model Portfolio Website
Portfolio websiteA video-first portfolio for an international model and actress, with a filterable archive of around 160 images and a measurements page for casting.
“They built us a beautiful, high-performing website that truly reflects our style and professionalism.”
Also built by us: Mickey Burkes, MBC NAPA Auto Care, Fernando Zuffo Photography, Dr. Daniela Cornélio and Aurora Nail Bar Miami.
View all workWebsites that convert.
Six things every build includes, whatever the platform.
Fully mobile-optimized responsive design
Designed on a phone first, because that is where many local customers will meet you, then scaled up to desktop.
Custom branding and visual identity
Type, color, photography direction and tone of voice. If you have a brand we extend it; if you do not, we make one.
SEO-optimized web development
Clean page structure, titles, canonical tags, structured data and a sitemap, written into the build instead of bolted on after.
Fast load speed and mobile usability
Compressed images, lean scripts and stable layout, checked on phones and not only on a desktop.
WordPress, Shopify, and custom CMS
The platform that fits how you will actually update the site, not the one we happen to prefer.
eCommerce integration and optimization
Product pages, checkout, payments and the ordering or booking system you already use.
What an SEO agency puts in a website.
A new website can lose its rankings on launch day if nobody planned for search. These are the things we build in from the first page, taken from our own case studies.
- Content in the HTML
- Pages rendered on the server, so Google, Bing and AI crawlers read the same words your visitors do without running scripts.
- Per-page metadata
- Every page gets its own title, description, canonical tag and social sharing image.
- Structured data
- Schema that matches the business: a restaurant, a medical practice with its supervising physician, an event with its speakers, a person.
- Languages
- Proper hreflang alternates when a site runs in more than one language, as we did in Serbian and English for a Belgrade symposium.
- Redirects
- On a redesign, every old URL mapped to its new home, so the rankings and links you already earned come with you.
- Accessibility
- Real buttons and links, labelled forms, visible focus, readable contrast and respect for reduced-motion settings.
From idea to launch.
Five stages. You see the design before we build it, and a working site before it launches.
Discovery & Strategy
Who the site is for, what it must make them do, what content exists, and which searches it should win.
Design
A visual direction, then the key pages designed in full, on phone and desktop.
Development
Built on the platform that fits, with your content management set up so you can edit without us.
Testing & Optimization
Devices, browsers, speed, forms, tracking and accessibility checked before anyone sees it.
Launch & Support
Redirects, indexing and analytics watched through launch, then ongoing support and updates.
WordPress, Shopify, or custom?
An honest answer depends on who will update the site and what it has to do. This is how we usually think about it.
- WordPress
- Right when your team wants to publish and edit often without a developer. MBC NAPA Auto Care runs on a custom WordPress build with an AI booking system.
- Shopify
- Right when the site is mainly a store and you want payments, inventory and shipping handled by a platform built for it.
- Custom (Next.js or React)
- Right when design, speed or function go past what a theme can do: Pelican Restaurant runs on Next.js, Mickey Burkes on React with a rewards system behind it.
- When it becomes software
- Accounts, roles, payments, dashboards or a mobile app are a different kind of project. That lives under custom software, portals and apps.
New website, asked and answered.
How much does a website cost in Miami?
It depends on the number of pages, whether the design is fully custom, the platform, and whether it needs eCommerce, booking or integrations. We do not publish a price list; we scope it with you in a free consultation and quote before any work starts.
How long does it take to build a website?
It depends on scope and on how quickly content and feedback come back. A focused site for a local business is a much shorter project than a store or a multilingual build. You get a timeline with the quote, after discovery, when we both know what is actually being built.
Will my new website rank on Google?
It will be built to: server-rendered content, per-page titles and descriptions, structured data, a sitemap, fast mobile loading, and redirects from your old URLs. Ranking itself also depends on competition, content and local signals, which is what our SEO services work on after launch. Nobody can promise a position.
Can I update the website myself?
Yes. We set up content management to suit your team, whether that is WordPress, Shopify or a custom CMS, so you can change text, photos, menus, prices and posts without a developer.
Do you redesign existing websites?
Yes. A redesign keeps what is working, such as pages that already rank and links you have earned, and replaces what is not. We map every old URL to its new one so you do not lose search traffic at launch.
How do you make a website ready for AI search?
By making it easy to read for machines as well as people: content in the HTML and not hidden behind scripts, a direct answer near the top of each page, clear headings, accurate structured data, and consistent business details. For one client we also published an llms.txt file. The same things help in Google, ChatGPT, Gemini and Perplexity.
Pairs well with Services
- Technical & on-page SEOSpeed, structure, schema, internal links, and content that answers the question.
- Local SEO servicesThe full monthly program: profile, website, citations, reviews, links, reporting.
- Content creationOn-site photo and video, reels, and the writing that goes with them.
- Custom software, portals & appsAccounts, roles, payments, dashboards, and iOS and Android apps.