Website SEO that ranks & converts
Your website is the foundation of everything else you do online. Website SEO is the technical and on-page work VICE SEO does to turn an underperforming site into one that ranks, gets quoted by AI assistants, and brings in leads: built for local Miami businesses, and done by people who also build websites for a living.
- Technical audit
- On-page
- Schema markup
- Core Web Vitals
- Internal links
- Content structure
Six questions we ask of every site.
Every engagement starts with a free audit. It is a working document, not a sales PDF: each finding comes with the fix and who does it.
- Can it be crawled?
- Robots rules, sitemaps, redirects, broken links, duplicate URLs, canonical tags, and whether the content is in the HTML or only appears after JavaScript runs.
- Is it fast on a phone?
- Mobile responsiveness and speed: Core Web Vitals, image weight, fonts, third-party scripts. Local searches often happen on a phone, on the street, on a weak signal.
- Is it structured?
- One clear topic per page, headings in order, titles and descriptions written for a person deciding whether to click.
- Does it explain itself to machines?
- Schema markup for the business, services, FAQs, articles and breadcrumbs, rendered on the server so every crawler sees it.
- Do the pages connect?
- Internal linking strategy: services, industries, neighborhoods and case studies pointing at each other the way a customer would move between them.
- Does it answer the question?
- Local keyword research and targeting, then content that gives a direct answer first and the detail after.
A comprehensive SEO foundation.
Eight parts, one service. We do the fixes ourselves in your codebase or CMS; we do not hand a list to a developer you have to go find.
Technical SEO audits and fixes
The audit above, then the repairs: redirects, canonicals, indexing, rendering, broken pages.
On-page SEO optimization
Titles, descriptions, headings, image alt text and copy, page by page, starting with the ones closest to ranking.
SEO-optimized content creation
New service, location and guide pages written answer-first, with real detail from your business.
Local keyword research and targeting
What people in Miami actually type and ask, in English and Spanish, mapped to one page each.
Mobile responsiveness and speed optimization
Lighter images, fewer scripts, stable layout. Measured on a mid-range phone, not a desktop.
Schema markup implementation
LocalBusiness, Service, FAQPage, Article and BreadcrumbList, validated and kept in step with the visible page.
Performance tracking and reporting
Search Console, analytics and call tracking read together, reported monthly in plain English.
Internal linking strategy
A map of which pages should support which, then the links added in the copy where they help a reader.
Fewer clicks, so each page must work harder.
AI Overviews, ChatGPT, Perplexity and Gemini read your pages and answer for you. A site that is easy to parse gets quoted; one that is not gets skipped.
of visits end in a click on a regular result when an AI summary shows. Without one it is 15%.
Pew Research Center, 2025fewer clicks for the number-one organic result when an AI Overview sits on top of it.
Ahrefs, 2025people a month now see Google’s AI Overviews above the regular results. AI Mode has passed one billion users.
Google, 2025One detail worth knowing: Google ended FAQ rich results on May 7, 2026. We still write and mark up FAQs, because a clean question with a direct answer is exactly what an AI assistant lifts into its reply.
Read the 2026 Miami SEO guideFrom audit to page one.
Five stages. The first two usually fit in the first month; the rest repeat.
SEO Audit
Free. Crawl, speed, structure, schema, links and content, with findings ranked by impact.
Technical Fixes
Whatever blocks crawling, indexing or speed gets fixed first, because nothing else counts until it is.
Content Optimization
Existing pages rewritten to answer the search, new pages added where there is a gap.
Link Building
Internal links first, then earned local links from partners, press and associations.
Monitoring & Reporting
Monthly reporting on rankings, clicks, calls and leads, with the next month planned from it.
Sites we made machine-readable.
Three builds where the technical SEO was designed in from the first commit.
Mind, Dreams, Behavior
Web + iOS appStructured data for the event and every speaker, hreflang alternates for Serbian and English, a sitemap, per-page social images and an llms.txt file.
HRS CRYO
Davie, Florida · pre-launchMedical structured data including the supervising physician, and one content model that keeps two audience pages consistent.
WYN MKT
Wynwood · pre-launchPer-page titles, descriptions, canonical tags and structured data, plus a sitemap, on a street-art redesign for a Wynwood market.
Website SEO, asked and answered.
If the site itself is the problem, see website design and development.
What is the difference between technical SEO and on-page SEO?
Technical SEO makes sure search engines and AI crawlers can reach, render and understand your site: speed, indexing, redirects, schema. On-page SEO is what each page says and how it is organised: titles, headings, copy, internal links. A site needs both, which is why VICE SEO sells them as one service.
How much does website SEO cost in Miami?
It depends on your industry, your competition and your goals, so every plan is built around your business, month to month, with no long-term contract. As a rough guide, most Miami businesses invest between $1,500 and $5,000 a month in SEO; we quote after a free audit, once we have looked at your website, your Google Business Profile and your competitors.
How long until website SEO shows results?
Technical fixes are often picked up within a few weeks. Rankings usually show first movement in two to three months and meaningful improvement in four to six. It depends on your competition and how much needs repair, and nobody can honestly promise a position by a date.
Do you make the changes, or just send a report?
We make them. VICE SEO designs and builds websites and apps, so the same team that finds a problem can fix it in WordPress, Shopify, or a custom Next.js or React codebase.
How do I get my website quoted by ChatGPT or Google AI Overviews?
There is no switch for it. What helps is the same work done carefully: content in the server-rendered HTML, a direct answer near the top of each page, entity names spelled out, accurate schema, and consistent facts about your business across the web. We also check that AI crawlers are not blocked by accident.
Is FAQ schema still worth adding?
Yes, with the right expectation. Google ended FAQ rich results on May 7, 2026, so it no longer earns an expanded snippet. FAQ content still helps AI assistants and still answers real customer questions, so we keep writing it.