Custom software built for your business
Custom software is a system designed around your specific workflows instead of a generic product you bend your business to fit. Whether you are managing leads, handling complex inventory, or automating manual tasks, VICE SEO builds smart, scalable systems that work for you: client portals, dashboards, integrations, and iOS and Android apps, from a Miami team that also ships the marketing around them.
- 3of our apps live in the App Store and Google Play
- 4user roles in one client portal
- 2019building in Miami since
Software we built that people use.
Four products, designed and engineered in-house. Each links to a full case study with screens, scope and stack.
Mickey Burkes
Rewards softwareA custom rewards program for a South Beach sports bar: members earn and redeem at the bar, staff run it from their own dashboard, and it connects to their Toast point of sale.
Dr. Paz Vital Flow
Wellness platformA physician-led wellness program given one home: marketing site, a client portal with four roles, a companion app for iOS and Android, payments, private video sessions, and AI parsing of a 24-page report. Live on Google Play; the iOS version is awaiting Apple approval.
ANNO CREATIVE
Live on the App StoreA three-sided creator marketplace in São Paulo, live on the App Store, with GPS check-in verified on the server, proof-based content delivery, and venue, brand and admin panels.
Mind, Dreams, Behavior
Web + iOS appParticipant accounts with certificates, an organizer dashboard with scheduled publishing and CSV export, and an iOS app, for a scientific symposium at the Serbian Academy of Sciences and Arts.
Also: Moj Lekar, a telemedicine web app with patient, doctor and admin areas, guest consultations through a private link, and a checkout that ties each payment to its consultation.
View all workSystems that scale with you.
Eight kinds of project. Real ones are usually a mix.
Custom CRM with email and SMS integration
Leads, customers and follow-ups in one place, shaped around how your team actually sells, with email and text built in.
Business automation with Zapier, Make, n8n
The copy-and-paste work between your tools, done by automation: forms to CRM, bookings to calendar, orders to accounting.
Custom dashboards with KPI tracking
The numbers you check every morning on one screen, pulled from the systems that hold them.
Inventory and logistics management
Stock, orders, locations and movements tracked in a system that matches how your operation really runs.
eCommerce platform integration
Your store connected to inventory, fulfilment, accounting and marketing, so an order is entered once.
Real-time sync and reporting
Data that agrees everywhere and reports that are already up to date when you open them.
Web apps and client portals
Accounts, roles, permissions, payments, file storage and messaging, with the secure database behind them.
iOS and Android apps
From first sketch through App Store and Google Play review, and the updates after.
Custom is not always the right answer.
We will tell you when an off-the-shelf product does the job. Custom software earns its cost when the process is what makes your business different.
Build it when
- Your team works around the software instead of with it
- You pay for several tools and still keep a spreadsheet to join them
- The thing you want to offer customers does not exist as a product
- You need your own rules: roles, approvals, pricing, loyalty
Buy it when
- A well-known product already does it and you would use it as designed
- The process is still changing every month
- An automation between two tools you already own would solve it
- The budget only covers a first version and nothing after it
From idea to shipped.
Four stages. We treat it as a product, not a website: it has users, roles and a life after launch.
Discovery & Analysis
How the work is done today, by whom, where it breaks, and what a first version must do to be worth having.
Design & Architecture
Screens and flows you can click through, plus the data model, roles and integrations behind them.
Development & Testing
Built in stages and tested with real accounts and real edge cases, not only the happy path.
Deployment & Support
Launch, store review for mobile apps, monitoring, and the updates that follow once people start using it.
Tools we have shipped with
- React
- Next.js
- React Native
- Expo
- Postgres
- Stripe
- RevenueCat
- WebRTC
- Vercel
- Resend
- Toast
- Zapier
- Make
- n8n
What makes it production software.
A prototype is easy. These are the parts that decide whether a system survives real users, with an example of each from our own work.
- Roles and permissions
- Each person sees only what they should. The Vital Flow portal has four roles (superadmin, practitioner, guide and client) with security rules on every row of the database.
- Payments
- Stripe checkout on the web and in-app subscriptions on mobile for Vital Flow; for Moj Lekar, a webhook that ties each payment to its consultation.
- Proof, not trust
- ANNO CREATIVE verifies a creator’s GPS check-in on the server, so it cannot be faked from home, and rules enforce themselves automatically.
- Privacy and safety
- Private file storage, consent gates, two-step email sign-in, in-app account deletion, security headers and audit logging.
- App store review
- We prepare and submit the builds and handle the review. ANNO CREATIVE and the symposium app are live on the App Store; Vital Flow is live on Google Play with iOS awaiting Apple approval.
- AI where it helps
- Vital Flow uses AI to turn an uploaded 24-page report into readable chapters and structured priorities. For assistants that talk to customers, see AI assistant development.
Custom software, asked and answered.
What is custom software?
Custom software is an application built for one organisation’s specific workflows, instead of a general product sold to everyone. Examples from VICE SEO’s work include a rewards program connected to a bar’s point of sale, a wellness client portal with four user roles and a mobile app, and a marketplace app with server-verified check-ins.
How much does custom software cost?
It depends on scope: how many user roles, which integrations, whether there is a mobile app, and how much is needed in the first version. We do not publish a price list. We run a discovery conversation first, then quote for a clearly defined first version.
Do you build mobile apps for iOS and Android?
Yes. We build with React Native and Expo, which lets one codebase serve both platforms, and we handle App Store and Google Play submission. Three of our apps are live in the stores today.
Can you connect the tools we already use?
Usually, yes. We build API integrations and automations with Zapier, Make and n8n, and we have integrated systems including Toast point of sale, Stripe payments and email delivery services. What is possible depends on what each tool exposes, which we check during discovery.
Should we build custom software or buy an existing product?
Buy when a well-known product already does the job and you would use it as designed. Build when your team keeps working around the software, when you are paying for several tools and still joining them with a spreadsheet, or when the thing you want to offer customers does not exist yet. We will tell you honestly which side you are on.
Why would an SEO agency build software?
Because the two crafts depend on each other. VICE SEO has been a Miami SEO agency since 2019 and is also a product studio: the same team plans how customers find you and builds what they use when they arrive, so neither is wasted.