Paid advertising that converts at scale
When you need fast, measurable results, paid advertising is the answer. VICE SEO plans, builds and manages ad campaigns for South Florida businesses on Google, Meta and YouTube: campaigns that bring qualified traffic and real conversions, measured on calls, bookings and sales, not on clicks.
- Google Ads
- Facebook & Instagram
- YouTube
- Landing pages
- Conversion tracking
Ads that actually convert.
Paid advertising means paying a platform to put your business in front of a chosen audience. The platforms differ more than most agencies admit, so we use each for what it does well.
- Google Ads (search and display)
- Search ads catch people at the moment they are looking: "emergency plumber Brickell", "brunch South Beach". Display and remarketing bring back the ones who left without calling.
- Facebook and Instagram advertising
- Audiences built by neighborhood, interest and behavior. Best for businesses people choose with their eyes, and for staying in front of locals between visits.
- YouTube advertising campaigns
- Short video ads in front of the right zip codes. Strong for services that need a little explaining, as long as the creative is good.
- LinkedIn campaigns
- For business-to-business services and hiring, where the audience is defined by job title and company, not by hobby.
- Landing page creation and optimization
- An ad is only as good as the page it lands on. We design and build the landing pages ourselves, the same team that does our website work.
- Conversion tracking and reporting
- Calls, forms, bookings and purchases tracked back to the campaign and keyword that produced them, so the report shows leads and cost per lead, not impressions.
- A/B testing and bid optimization
- Headlines, creative, audiences and bids tested against each other continuously. Budget moves to what works and away from what does not.
Tuned for the return.
Five stages. The last two never stop: a campaign that is not being tested is getting more expensive.
Keyword Research
What your customers search and what each click is likely to cost in Miami, plus the negative keywords that stop waste.
Campaign Setup
Account structure, audiences, locations, schedules, budgets and conversion tracking, checked before a dollar is spent.
Ad Creation
Copy, images and video made for each placement, in English and Spanish where the audience is both.
Testing
Controlled tests on creative, audiences and landing pages, one variable at a time.
Optimization
Bids, budgets and targeting adjusted as the data comes in, reported monthly in plain English.
Two budgets, five factors.
There is what you pay the platform, and what you pay us to manage it. We do not publish a price list because both depend on the things below. We look first, then quote.
- Your category
- A click for a personal injury lawyer costs far more than a click for a cafe. The platform sets that, not the agency.
- Your area
- Targeting one neighborhood is cheaper than targeting all of Miami-Dade. Most local businesses need less reach than they think.
- Number of channels
- Google alone, or Google plus Meta plus YouTube. Each channel needs its own creative and its own management.
- Creative and landing pages
- Whether usable photos, video and pages already exist, or need to be made.
- Tracking
- Whether calls, forms and sales can already be measured, or the tracking has to be built first.
The free audit covers your current ad accounts if you have them: where the money is going now, what it is producing, and what we would change.
Ask for the free auditPaid covers the gap while organic builds.
Paid and organic search now share a more crowded page. AI Overviews sit above the regular results on many searches, and the organic listings underneath get fewer clicks than they used to. Ads still appear, which makes a well-run search campaign one of the few ways to be visible today for a search you do not rank for yet.
We treat paid advertising as the fast half of a plan, not a replacement for local SEO. Ads can start producing calls in days; SEO takes months and then keeps producing without a cost per click. The search terms that convert in your ads account also tell us exactly which pages to build for organic search.
fewer clicks for the number-one organic result when an AI Overview sits on top of it.
Ahrefs, 2025of visits end in a click on a regular result when an AI summary shows. Without one it is 15%.
Pew Research Center, 2025people a month now see Google’s AI Overviews above the regular results. AI Mode has passed one billion users.
Google, 2025Paid ads, asked and answered.
What is the difference between Google Ads and Facebook Ads?
Google Ads reach people who are actively searching for what you sell, so they suit urgent and high-intent services. Facebook and Instagram ads reach people by location, interest and behavior while they scroll, so they suit visual businesses, events and staying top of mind. Many Miami businesses use both: Google to capture demand and Meta to create it.
How much should a Miami business spend on paid advertising?
It depends on your category, the area you target, how many channels you run and what a new customer is worth to you. We do not publish a price list; we look at your numbers in a free audit and recommend a starting budget you can test for a month or two before scaling.
How quickly do paid ads produce results?
Campaigns can start producing calls and form leads within days of launch. The first few weeks are also a learning period, when we collect data and cut what is not working, so cost per lead tends to improve as that data builds up. We do not promise a specific return, because it depends on your offer, your prices and your follow-up.
Do you build the landing pages too?
Yes. VICE SEO designs and builds websites, so landing page creation and optimization is done by the same team that runs the campaigns. That matters because the page, not the ad, is usually what decides whether a click becomes a customer.
Will I be able to see what my ads are producing?
Yes. Conversion tracking is set up before launch, covering calls, forms, bookings and purchases. You get a monthly report in plain English showing spend, leads and cost per lead.
Should I run ads or invest in SEO?
Usually both, in different proportions over time. Ads bring customers quickly but stop the day you stop paying. SEO takes months to build but keeps working. A common plan is to lean on ads early and shift budget toward SEO as organic rankings and Google Maps visibility grow.
“Working with VICE SEO was one of the best decisions we made. They revamped our online presence and helped us attract more qualified drivers through targeted digital campaigns.”