Moj Lekar
Moj Lekar lets Serbian speakers living abroad describe a health concern in their own language and get a written answer from a doctor in Belgrade within 24 hours, for a single 20 € payment. We designed the brand, the product, and the platform behind it.
LiveHealthcareSerbian diaspora, worldwide · 2025–2026
- Web appPlatform
- Patient · Doctor · AdminSurfaces
- SerbianLanguage
- One-timePayment
Moj Lekar, on screen.
Screens from the Moj Lekar build, designed and developed by VICE SEO in Miami.
HomepageMoj Lekar homepage with sample question and doctor reply
What the client needed.
Living abroad means a new health system, long waits, and a language barrier at exactly the moment you need clarity. Moj Lekar does not replace a local doctor, and says so plainly. It helps a patient understand what their symptoms and results might mean, and prepares them for the appointment they still need to have.
The product had to be narrow to be trustworthy: one question, one answer, one follow-up, one final answer. No subscription, no account required, no medical jargon.
What we built
- Public site: home, about, doctors, a free advice library, pharmacy information, and eight symptom-category pages
- Patient area: sign-up, onboarding, dashboard, new question with document upload, conversation view, and billing
- Guest consultations through a private link, so a paying patient never has to register
- Doctor dashboard and profile, plus an admin area with question management
- Checkout with a webhook that ties each payment to its consultation
- Serverless API on Vercel with a LibSQL database and email notifications through Resend
- Security headers, encrypted storage utilities, session handling, and audit logging
The details that matter.
A fixed-scope product
The flow itself enforces the promise: one question, an answer within 24 hours, one follow-up on the same problem, then a final answer.
No account needed
A token-based consultation link lets a patient pay, ask, and read the reply without creating a login.
Three roles, one system
Patients, doctors, and administrators each get their own surface over the same set of questions.
“Clinical Tenderness”
A design system with one carefully rationed blue sampled from the logo, a serif paired with a monospace for clinical detail, and an ECG trace as the recurring motif.
Honest about its limits
A dedicated section spells out what the service does and does not do: no remote diagnosis, no prescriptions, no emergencies.
Built with the right tools.
The technology behind Moj Lekar, and the VICE SEO services that went into it.
Keep looking.
Websites, web apps, and mobile apps, designed and engineered in-house by VICE SEO in Miami and built to be found.