HRS Cryo
HRS CRYO offers targeted CO₂ cryotherapy for sport horses, at the barn, and for people, in a physician-led clinic in Davie, Florida. We designed and built a website that speaks to both audiences without confusing either.
Pre-launchWellnessDavie, Florida · 2026
- WebsitePlatform
- Equine + HumanAudiences
- One modelContent
- Pre-launchStatus
HRS CRYO, on screen.
HRS CRYO has not launched yet. These are screens from the build that VICE SEO designed and developed.
EquineHRS CRYO equine cryotherapy homepage
What the client needed.
The same treatment serves two very different buyers. A horse owner wants to know it happens at their barn, without sedation, around the training schedule, and alongside their vet. A person with a sore knee wants to know they stay dressed, it takes about fifteen minutes, and a physician oversees it.
Because this is a health-adjacent service, the writing had to be careful. The site says “supports” and “may help”, gives contraindications their own section, and never promises an outcome.
What we built
- Two mirrored experiences, equine and human, with an audience switcher in the header and cross-links between them
- Sections for how it works, session facts, conditions commonly treated, who it suits, what to expect, and contraindications
- A single content model that drives both pages, so the two stay consistent as the copy evolves
- Medical structured data including the supervising physician, plus social sharing tags
- An editorial, clinical visual identity: glacier whites, a single cyan accent, serif headlines, and monospace readouts
The details that matter.
One site, two front doors
The switcher changes imagery, headlines, session facts, and conditions at once, so each visitor only ever reads what applies to them.
Physician-led, in the markup too
The supervising physician is carried into the structured data, not just mentioned in the copy.
Careful by design
Hedged language, a footer disclaimer, and a dedicated contraindications and safety section are part of the template rather than an afterthought.
“We treat the hock, not the whole animal”
The central idea of targeted treatment is explained with the device itself front and center, instead of stock spa imagery.
Built with the right tools.
The technology behind HRS CRYO, and the VICE SEO services that went into it.
Keep looking.
Websites, web apps, and mobile apps, designed and engineered in-house by VICE SEO in Miami and built to be found.