”Why is it so Important to be on Yelp and TripAdvisor?”
If you are a business owner or manager in Miami or Miami Beach, then it is absolutely critical to get your business listed on platforms such as TripAdvisor and Yelp. You also need to optimize your TripAdvisor and Yelp Business profile page.
In the age of the internet, regardless if your business depends on tourists or locals you need to be present online. Today’s travel planning has evolved. When locals and travelers are looking for a place to eat, sleep, or visit, they look to online review sites like TripAdvisor and Yelp. TripBarometer, a traveler survey conducted by TripAdvisor and more than 90 percent of the respondents said that their booking and visit decisions were impacted by online reviews.
These reviews have a significant impact on visitor traffic and conversions. In Miami and Miami Beach where hundreds of restaurants and bars open every year, presence on Yelp And Tripadvisor is a must. If people find you on TripAdvisor, then they at least have to choose between you and a competing business. If they don’t find you, it is as if your business does not exist at all.
Nowadays it is not enough just to be present online. Your Yelp and TripAdvisor Business profile page have to be optimized. VICE SEO will give you a list of ways to get started.
Write detailed descriptions – Spend some time writing a detailed description of your business. According to TripAdvisor, 92 percent of travelers choose a business that posts detailed property descriptions over one that’s missing info.
Keep your business information up-to-date. Over 40 percent of all US businesses have at least one incorrect address on an online business listing or review profile page! After you change your business address, website, or phone number, then make sure you update it!
Add keyword-rich text. TripAdvisor listings regularly appear on search engine results pages. Do research and find your industry’s most relevant keywords and make sure you add some of these to your description text, but don’t overdo it. Keep it simple and readable.
Upload photos. According to TripAdvisor, travelers engage 150 percent more with pages that have 20 or more photos. Add high-quality images that will show your businesses location and if you’re managing a hotel, your rooms, lobby, and service facilities. If you’re a restaurateur, post pictures of your dining area, your exterior, and your most popular dishes. Keeping your info up to date applies to photos, too!
Establish best practices for managing online reviews. Track your reviews regularly. Listen to customer feedback and respond to reviews whenever necessary. If you’re not satisfied with the number of reviews and ratings you’re getting (the volume does affect rankings), then we suggest signing up for TripAdvisor’s free Review Express service, which is designed to make it easier for your business to generate new traveler reviews.
Make your page more social. Not all potential customers will find your TripAdvisor and Yelp page; instead, they find you on Facebook, Instagram or Twitter. To ensure greater online visibility and improve overall search performance, add TripAdvisor and Yelp apps or links across your social networks.
Competitive research tools can help you find a baseline for what to do & where to enter a market. Before spending a dime on SEO or even buying a domain name for a project one thing is the most important. It is always worth putting in the time to get a quick lay of the land & learn from your existing competitors.
Getting to know your competitor’s strengths and weaknesses are the foundation on which we can base a good strategy. For brands, the growth of online activity has seen competitor analysis test, metrics and tools blossom.
There is no shortage of competitor analysis tools on the market. However, each tool can offer insights relevant to its own particular niche and contribute to competitive benchmarking. VICE SEO Miami use a compiled a list of tools that cover a range of areas, from paid adverts to email marketing. You just need to decide which part of your competitor’s business you want to spy on.
VICE SEO team will observe your rivals’ presence in the online market, analyze their performance both on desktop and mobile, discover their organic/paid keywords, backlinks, and ads. We will unveil your rivals’ traffic sources, evaluate user behavior and reveal their top referring domains.
Which analyzing tools should I use? VICE SEO Miami use the most advanced online tools and techniques to find your rivals organic search results, uncover their keyword strategies, analyze if and how they appear in the SERP features. Analyzing your rivals’ backlink profiles and finding referring domains, IPs, TLD distribution, discover link building opportunities by tracking their lost links. We use a wide range of online tools. Spyfu, MOZ, SEMRush, Google Search Console, Similar Web are just some of the tools that are Google Certified team use.
Let us manage your online reputation. VICE SEO Miami will increase your presence on Tripadvisor and Yelp!