”Why is SEO for Hotels so important?”
Why is SEO for Hotels so important? Hotel SEO become one of the most profitable niches on the market in 2019. Google has started to display direct bookings rates for restaurant and hotels using its search portal. But the Hotel SEO market is large and it’s not too late for newcomers to gain footing and achieve success.
It may seem daunting to manage your hotel SEO strategy for such a competitive digital space, but it’s not as complex as it seems. VICE SEO Miami will break down everything you need to know to start seeing results.
Website Design and Structure As an experienced SEO agency, we can tell you that it’s important to users and search engines alike for a website to have an organized structure and be easily navigable. When it comes to search engine optimization for the hotel industry, this should be a fairly simple process. It will also ensure that visitors stay on your hotel website for a longer period. You don’t want your visitors to quickly exit from the hotel website and start looking at another hotel.
If your hotel website looks good on the laptop, it doesn’t mean that it will look as good on mobile phones. The variety of screen resolutions made it trickier for website owners to align their website for laptops, tablets, and mobiles; however, developers have come out with online tools and responsive platforms that can ensure your website looks great, everywhere.
In 2011, only 1% of mobile users used their smartphones to book a hotel. Four years later, the numbers increased to 18%. Now, nearly 45% of individuals use mobile phones to make a booking, which is an indication of the future trend. Interestingly, Google has also started ranking websites separately for desktops and mobile phones based on their responsiveness.
Unless you’re fortunate enough to have a large number of high profile connections, there is likely added value in doing business with a reputable public relations firm for the purpose of backlink acquisition and branding. Authoritative publications are generally not as receptive to inquiries and requests from relatively unknown budding websites as they are to contacts from established PR firms. Increased brand awareness via other digital channels also leads to roundabout SEO benefits in the long run.
But as mentioned previously, be cautious and avoid working with amateur PR firms (or other types of media agencies) who use egregious tactics for their clients, such as building their own PBNs (groups of inauthentic sites created for the sole purpose of manipulating search rankings via backlinks) in attempts to add perceived value.
Keep Your Hotel Website up to date
Google and other search engines are looking for fresh content that is new and updated. Experts have shown that changes to your website can enhance your ranking even if other factors remain constant. For a hotel owner, it’s not difficult to post updates and change content, whenever necessary.
You can update the website by posting new coupons and discount offers. In addition, updates on new promotions, events, and services will definitely work in your favor to boost your position on search engines..
Depending on your site’s focus and revenue model, it probably makes sense to focus on top-level categories like hotel chains, hotel locations, hotel types (e.g. luxury vs. budget), etc. and then to break down each category into more granular subcategories.
Your Website Has To be Responsive