Yelp and TripAdvisor are two of the most popular online review platforms for businesses in the restaurant and hotel industries. These platforms allow customers to share their experiences with a business, including details about the service, food, and overall atmosphere.
Having a well-optimized page on Yelp and TripAdvisor is crucial for any business in the restaurant or hotel industry. This is because potential customers often use these platforms to research and compare different businesses before making a decision on where to eat or stay. A business with a high rating and positive reviews is more likely to attract new customers than one with poor ratings and negative reviews.
According to a recent survey, over 90% of consumers read online reviews before visiting a business, and these platforms are among the top sources for those reviews.
Yelp, which was founded in 2004, has over 200 million reviews and an average of 178 million unique monthly visitors. It is available in multiple countries, including the United States, Canada, the United Kingdom, and Australia. Yelp’s mobile app has been downloaded over 100 million times and is considered as a go-to source for local business information.
TripAdvisor, which was founded in 2000, is one of the largest travel platforms in the world, with over 860 million reviews and an average of 463 million unique monthly visitors. It covers over 7 million accommodations, airlines, experiences, and restaurants worldwide and is considered as a reliable source of information for travelers. TripAdvisor’s mobile app has been downloaded over 100 million times.
Both Yelp and TripAdvisor have a great impact on consumers’ decision-making processes. According to a survey, of those who used online reviews to research a business before visiting, nearly 90% said that positive reviews influenced their decision to use the business, while 86% said that negative reviews influenced their decision not to use the business.